I've had this book for a LONG time - Rob actually sent it to me in hopes I'd review in time for his launch, which I was unable to do. Since I missed that date, I admittedly put it on the back burner. Since I only have it in .pdf form, it was going to take some focused time in front of my computer to get through, despite its brief 125 page format (apparently it's only 90 pages on Kindle). Finally, last night, as I sat outside the church while my daughter went to youth group, I dove in.
11 Deadly Presentation Sins was a lot of fun to read. Conversational, relatable, and occasionally irreverent. Reading the Introduction, 'Stuck in Power Point Hell', it's easy to believe this is a book solely about avoiding Death by Power Point - and slide decks do get their share of attention in the book. But ultimately it just seems to be a bit of a tool to link Hell and Sins and create a cohesive theme.
He also build his own credibility as an actor and a speechwriter, and boldly declares that 'every communication is a performance', which I very much disagree with, and yet totally understand his point, all at the same time.
I'm going to briefly review each chapter, so hang on tight.
Sin #1: Failure to Understand Your Audience - a fairly standard chapter about 'knowing your audience' culminating in an Apple example that he admits doesn't exactly fit (would this be comparing Apples to oranges).
Sin #3: Lack of Focus - while chapter one focuses on knowing the audience, this one centers around the audience knowing you. That is, connecting with what you say, how you say it, what you want them to do. He discusses shorter formats, finding a way to stand apart from others, and even provides a basic outline of a keynote, along with some examples of how it can be used.
Sin #4: Bad Storytelling - filled with suggestions for both telling stories and FINDING stories, as well as rationale behind why we should use them. The story he includes about Estela and the Candy Factory is worth buying the book all by itself.
Sin #5: No Emotional Pull - well, he certainly got my emotional attention in this chapter, using a Star Trek episode as a primary example throughout. 'Audiences will forgive a multitude of presentation sins for speaker who open themselves up and show their humanity' - a great line which gives the reader a reason to take everything in this chapter to heart. He even takes a bit of a risk and speaks to how emotional may be TOO emotional for women speakers. That takes bravery - hope you aren't wearing a red shirt, Rob.
Sin #6: Dull, Ugly Visuals - here we go - Death by Power Point, clearly a passion. If you don't have time to read Presentation Zen, this chapter hits the high point of that and most other books on the subjects, and includes some great resources for finding usable pictures for your presentations while still adhering to copyright law.
Sin #7: Low-Energy Delivery - oh so important - I was coaching a client on this just yesterday. His acting background shines through in this section, as he provides a few preparation suggestions, and discusses both the strategy and the rationale of 'being present' in your presentation.
Sin #8: No Audience Interaction - covers all types of audience interaction, including some I'm not always open to as an audience member. Still, his tips on Q&A are strong, especially his concept of 'prompting', and make a good quick reference.
Sin #9: Buying into Body Language Myths - ahhhhh, debunking Mehrabian Myth. Good stuff, but hey, where's the link to the interview with the man himself telling us how 93% of communication coming via body language is total malarkey?
|Author Rob Biesenbach|
Sin #11: A Weak Finish - just as he offered valuable suggestions for opening your speech, he offers even MORE valuable ideas and architectures for your close. A technique he delves into that I personally use is 'finish an earlier story' - basically bookend the speech with a story you can come back to in your conclusion.
In his closing chapter, he quickly hits a few extra sins, I'm not sure if they're worse or 'not-so-bad' sins - after all, all sins are equal. Or so I'm told in church.
11 Deadly Presentation Sins was a joy to finally read, and a great reminder of many of the best strategies I've learned over the years. It would make a great airplane read, and makes a good primer for the newbie, and refresher for the crusty old expert who doesn't want to read through 10 different books, but wants more of a 'sampler' approach.
4 stars out of 5 - give it a read, and keep it top of mind the next time you need a little speaking strategy reinforcement!